The Full Story
About
I started Ridgeline because of an injury that wouldn't leave me alone. I dislocated my shoulder competing. It kept coming back, and now I've got surgery coming up because of it. It knocked me off the mountain longer than I wanted, and honestly, being stuck on the sidelines is what made me realize how much riding, the season, and the people around me actually meant to me. Not just the sport itself. The people I was doing it with.
So instead of just sitting on that, I started building something. This sport's given me too much to not put something back into it. I didn't want to make gear that only makes sense for a few months out of the year and then just sits in a closet. I wanted stuff that fits into everyday life, not just the mountain. Something that feels right whether you're riding, training, or just out living your life, because for me it was never just about the riding anyway. Adventure doesn't end when the season does. It's part of who you are, whether the lifts are running or not.
Ridgeline's based out of Slinger, Wisconsin, and that Midwest work ethic is part of it whether I try to put it there or not. No hype, nothing overcomplicated. Just solid design and stuff that's actually made well, because that's what matters to the people I ride with.
If you ride, you explore, or you just can't stay off the mountain, you've got a home here.
— Founder, Ridgeline Snowboard Co.

Mission
To create high-quality mountain apparel that represents the culture of the sport — on the snow, off the snow, and everywhere between — worn year-round.
Vision
Our vision is to build a mindset that adventure doesn't end when the season does — it's a way of life, and part of who you are.

